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Facebook Launches New Analytics for “Like” Data

facebook-like

Facebook has released a refreshed Insights dashboard that provides deeper analytics on user demographics, “Likes,” shares and reshares. The dashboard is designed for page owners, publishers using the new social plugins and application developers.

The aggregate data covered in the new dashboard essentially highlights Facebook users’ sharing behavior related to both content on and off the site with better data, graphs and charts.

Users can visualize top level info, as well as drill down to look at specific metrics around individual stories and comments “Liked” on the page. Graphs in the Insights dashboard can even be saved, printed, or upsized and viewed in full screen mode.

Domain administrators who associate their domain with a user ID, page or application can view detailed — yet anonymous — demographic data for each domain. These demographic visualizations cover gender, age, country, city and language breakdowns for a comprehensive look at audience makeup.

Application developers can get information about referral traffic to their applications, feedback on stream stories and other significant data on user engagement with the application.

The refreshed Insights dashboard appears to be designed to prove to publishers and application developers that sharing and the new Instant Personalization feature are being heavily adopted by users. It’s a smart upgrade that will better help business-oriented Facebook users measure progress within the social network and on their own pages.